Did you know YouTube has over 100 million views per day? The number is staggering. Videos are posted by nearly everyone now on this channel, and as a marketer it is almost necessary to have some sort of video presence online. Now, the problem for those of us in school PR: YouTube is blocked by nearly every school technology department! And it is probably necessary. There are some questionable videos on YouTube and it can be a controversial and distracting element in a school environment. However, here is the view I have as someone who recognizes this is where one of my biggest target audiences is hanging out for hours and hours: IT IS NECESSARY. So at OHP, I know it is blocked while students are in school, but based on a recent survey we did, nearly 85% of our students have the internet at home, 93% are watching videos online always or sometimes, and 71% of them are using YouTube. What this means? This medium cannot be ignored. It is a great and FREE avenue to spread the word of what we are doing in a medium that prospective students (who aren't blocked from YouTube at home) and current students identify with and have made into the "new way" of broadcasting. YouTube is located at www.youtube.com
So, if YouTube is absolutely out of the question, I recommend having videos hosted on your website or hosting them on SchoolTube, a safe and moderated YouTube-esque site, that will host your videos and let you embed them neatly into your website. If you look over to the right on the sidebar you will see SchoolTube's Career-Technical Channel being fed into this player I was easily able to embed into this blog. SchoolTube is located at www.schooltube.com
I am going to be attempting some innovative marketing methods using both YouTube and SchoolTube (hopefully if time allows!!) and I will keep you informed on this blog of my progress and results.
Showing posts with label Blog. Show all posts
Showing posts with label Blog. Show all posts
Thursday, May 15, 2008
Tuesday, May 13, 2008
Back to blogging!
So it has been quite some time since I have had the chance to blog. As you all are aware, the time we have as career-tech communicators is limited so the blogging had to be pushed aside for awhile. I truly value this form of communication and look forward to talking more about how it can be used as a communications and marketing tool for career-technical schools, especially at the Ohio ACTE Annual Conference in Columbus, Ohio, this August. My session will be all about social media and how to adapt it for use as a marketing tool. I am presenting with Kelly Herzog of Miami Valley Career-Technical Center on Thursday, August 7 from 1:40-2:40 p.m. I will be previewing a lot of the material on this blog as time approaches.
The Ohio ACTE PR Academy is new, and the interest has been fairly un-inspired at the moment. However, I am excited about this opportunity to unite as career-tech marketers, communicators, and recruiters in order to provide assistance to each other and a forum to vent, ideate, and strategize. In my brief time in this position at Ohio Hi-Point, I have become a big fan of what CTE offers students, but I have also become well-aware of the unfair image CTE has with many people still after decades. I believe that by utilizing each other as a resource and speaking with a common message, CTE can overcome negative stereotypes and false interpretations. I hope you will use this blog as a means to communicate with one another, to start discussions, and share ideas. Also, if you want anything posted to start a topic or ask a question, shoot me an email at shaggerty@ohp.k12.oh.us. I will try to post at least once a week, if not more, so stay tuned...
Posted by:
Shane Haggerty
Communications Coordinator
Ohio Hi-Point Career Center
Bellefontaine, OH 43311
shaggerty@ohp.k12.oh.us
www.ohiohipoint.com
The Ohio ACTE PR Academy is new, and the interest has been fairly un-inspired at the moment. However, I am excited about this opportunity to unite as career-tech marketers, communicators, and recruiters in order to provide assistance to each other and a forum to vent, ideate, and strategize. In my brief time in this position at Ohio Hi-Point, I have become a big fan of what CTE offers students, but I have also become well-aware of the unfair image CTE has with many people still after decades. I believe that by utilizing each other as a resource and speaking with a common message, CTE can overcome negative stereotypes and false interpretations. I hope you will use this blog as a means to communicate with one another, to start discussions, and share ideas. Also, if you want anything posted to start a topic or ask a question, shoot me an email at shaggerty@ohp.k12.oh.us. I will try to post at least once a week, if not more, so stay tuned...
Posted by:
Shane Haggerty
Communications Coordinator
Ohio Hi-Point Career Center
Bellefontaine, OH 43311
shaggerty@ohp.k12.oh.us
www.ohiohipoint.com
Friday, January 25, 2008
Request for photos from OACTE
I hope you can help!
I am going to have our membership brochure and (eventually) Web site updated and would like to include pictures of career tech instructors, administrators, etc. interacting with students or facilitating classes. Pictures showing the use of technology or other "photogenic" and popular programs would also be welcome.
The audience will be other career tech educators (potential Ohio ACTE members) so the focus of the photos should be on educators, not students. Any interesting photos showing any type of program are appreciated!
If you have some interesting photos that you could let me use, I would greatly appreciate it! Please email me high res. jpegs and any permissions that I need for my my files.
Thanks in advance for your help!
Post submitted by:
Christine Gardner
Executive Director, Ohio ACTE
christine@ohioacte.org
I am going to have our membership brochure and (eventually) Web site updated and would like to include pictures of career tech instructors, administrators, etc. interacting with students or facilitating classes. Pictures showing the use of technology or other "photogenic" and popular programs would also be welcome.
The audience will be other career tech educators (potential Ohio ACTE members) so the focus of the photos should be on educators, not students. Any interesting photos showing any type of program are appreciated!
If you have some interesting photos that you could let me use, I would greatly appreciate it! Please email me high res. jpegs and any permissions that I need for my my files.
Thanks in advance for your help!
Post submitted by:
Christine Gardner
Executive Director, Ohio ACTE
christine@ohioacte.org
Tuesday, December 4, 2007
Ohio ACTE Announcements
As the communicators for your schools, I wanted to share the following information and ask for your assistance in promoting these efforts. Please let me know if you have any questions or any ideas on how to more effectively promote these programs.
Ohio ACTE Career Technical Educator Awards
Nominations are now being accepted for the 2008 Ohio ACTE/ACTE Awards. Please visit www.ohioacte.org/Awards08.html for an overview of the program and nomination instructions. There are so many deserving CT educators, please help identify those that deserve special recognition by submitting a nomination.
The nominations process has been simplified!
Deadline for nominations is March 28, 2008
Ohio ACTE All-Ohio Conference – August 6-8, 2008
Proposals are now being accepted. Proposal Deadline is January 4, 2008
Visit www.ohioacte.org/Conferences.html for proposal form
Student Legislative Luncheon - April 15, 2008
Registration materials will be available soon
Post submitted by:
Christine Gardner
Executive Director, Ohio ACTE
christine@ohioacte.org
Ohio ACTE Career Technical Educator Awards
Nominations are now being accepted for the 2008 Ohio ACTE/ACTE Awards. Please visit www.ohioacte.org/Awards08.html for an overview of the program and nomination instructions. There are so many deserving CT educators, please help identify those that deserve special recognition by submitting a nomination.
The nominations process has been simplified!
Deadline for nominations is March 28, 2008
Ohio ACTE All-Ohio Conference – August 6-8, 2008
Proposals are now being accepted. Proposal Deadline is January 4, 2008
Visit www.ohioacte.org/Conferences.html for proposal form
Student Legislative Luncheon - April 15, 2008
Registration materials will be available soon
Post submitted by:
Christine Gardner
Executive Director, Ohio ACTE
christine@ohioacte.org
Monday, December 3, 2007
ACTE launches two new blogs
If you visit the National ACTE website you will see that they have launched two new blogs via Wordpress (see link in 11.27.07 post). One blog is a temporary blog, which will be written by Jody Koenigseker from R.G. Drage Career Center in Massillon, Ohio, where she is a career assessment specialist. She will be blogging about her experiences, thoughts, and observations at the National ACTE Conference in Las Vegas. This is a great way to use a blog.
The other blog they launched is for Guidance and Career Development. Here are the links to both of these blogs if you wish to share them with your staffs:
http://acteconvention.wordpress.com/
http://acteguidance.wordpress.com/
Post submitted by:
Shane Haggerty
Communications Coordinator
Ohio Hi-Point Career Center
The other blog they launched is for Guidance and Career Development. Here are the links to both of these blogs if you wish to share them with your staffs:
http://acteconvention.wordpress.com/
http://acteguidance.wordpress.com/
Post submitted by:
Shane Haggerty
Communications Coordinator
Ohio Hi-Point Career Center
Tuesday, November 27, 2007
How to maximize the Blog
I wanted to share some things regarding this blog and blogging in general.
- You will notice on the right side of the blog that there are links in which you can easily access. If you have any links you believe would be helpful to our professional development or as a resource, please let me know, and I can get that added in minutes.
- Also on the right side of the blog is something called an RSS Feed. The orange button that says "SUBSCRIBE HERE" is a way that you can have this blog fed into your browser. Most browsers support Feeds (the idea is that the blog and its posts and comments are fed directly to you so you don't have to visit the blog all the time to be updated).
- The other way you can have the blog fed to you is through the email subscription box. By entering your email, the blog posts will automatically go to your email inbox so you will know when something new has been posted. Both ways are considered part of this Web 2.0 movement that has begun to make everything much easier for people to find information on the internet by having it directly sent to them. In the past (which was just a few years ago!) the internet was this massive portal of information that you could spend hours and hours searching for favorites and other information. Now, with Feeds and Tags and Social Networks, information is always available. I encourage you to either sign-up for the RSS Feed or subscribe to the blog and have it sent directly to your email.
- Some of you might have this blog blocked at school, depending on your school policy or your technology department's security set-up. I apologize if this is the case, but most everyone should be able to get to this site from home if you can't see it at work.
Some other sites you may want to check out include:
www.wordpress.com (You can create blogs here)
http://www.revolutiontheme.com/ (If you want to create a professional-looking blog that looks like a website, this site will help you do it.)
www.typepad.com (A business-oriented place to create professional blogs.)
http://www.livejournal.com/ (A cross between a blog and a social network that can be created.)
www.technorati.com (A place where you can find blogs on just about every topic, including marketing and PR and more!)
www.blogpulse.com (A site about everything blogging)
http://www.mabryonline.org/blogs/ (How a Georgia Middle School utilizes blogs)
Once again, everyone is encouraged to add comments or questions on the blog underneath the posts or email me (shaggerty@ohp.k12.oh.us) with questions or posts you want added.
Post submitted by:
Shane Haggerty
Communications Coordinator
Ohio Hi-Point Career Center
Monday, November 19, 2007
Monday morning thoughts
Add my thanks for this blog. My Monday morning thoughts are fresh from last week's eighth annual school improvement institute. There were more than 700 middle and high school teachers and administrators at this two-day event in Columbus. Just a few thoughts for communicator sharing:
Technology -- I attended an awesome session called "Eight Things That Your Students Know in Cyberspace that You May Not." It was conducted by Professor Gerry Davis at Bowling Green University (gdavis@nwoet.org). His topics ranged from wikis to second life, which is a virtual (online) community operated by people known as avatars in their virtual second life. He suggested that marketers should do more "crowd sourcing" by using wikis to put out and to obtain product knowledge. I admit this is pretty much all I know about it, but I am interested in knowing more if any of you can share. I also understand that Miami Valley may be launching the first high school/career center second life site soon and would love to know more about that. If you want to check out anything at Bowling Green, the URL is www.nwoet.org. I understand the campus has a "second life" site in which students can virutally "fly" (haven't we all wanted to do that?) to classes and where art students are virtually posting their work.
From the Governor's Office -- A new term to add is "positive deviant." Frances Strickland spoke at the Institute and said it is a term that she and the Governor are using to describe educators who aren't afraid to try new things. The First Lady and Governor Ted Strickland are "trying to change the public view" of education and to remove restrictions that keep teachers from using new strategies to help students learn. This is a previous switch, she said, from "scaring the public" into action.
From higher education -- Chancellor Fingerhut -- He reminded us that Google was created by two students in a dorm...and that the limits of our students have no ceiling. He was using a positive spin with colleges and universities. This may be a turn from our previous state "reality check" of emphasizing the hard-to-swallow facts. Stay tuned...
Post submitted by:
Pat Huston
Ohio Department of Education
pat.huston@ode.state.oh.us
Technology -- I attended an awesome session called "Eight Things That Your Students Know in Cyberspace that You May Not." It was conducted by Professor Gerry Davis at Bowling Green University (gdavis@nwoet.org). His topics ranged from wikis to second life, which is a virtual (online) community operated by people known as avatars in their virtual second life. He suggested that marketers should do more "crowd sourcing" by using wikis to put out and to obtain product knowledge. I admit this is pretty much all I know about it, but I am interested in knowing more if any of you can share. I also understand that Miami Valley may be launching the first high school/career center second life site soon and would love to know more about that. If you want to check out anything at Bowling Green, the URL is www.nwoet.org. I understand the campus has a "second life" site in which students can virutally "fly" (haven't we all wanted to do that?) to classes and where art students are virtually posting their work.
From the Governor's Office -- A new term to add is "positive deviant." Frances Strickland spoke at the Institute and said it is a term that she and the Governor are using to describe educators who aren't afraid to try new things. The First Lady and Governor Ted Strickland are "trying to change the public view" of education and to remove restrictions that keep teachers from using new strategies to help students learn. This is a previous switch, she said, from "scaring the public" into action.
From higher education -- Chancellor Fingerhut -- He reminded us that Google was created by two students in a dorm...and that the limits of our students have no ceiling. He was using a positive spin with colleges and universities. This may be a turn from our previous state "reality check" of emphasizing the hard-to-swallow facts. Stay tuned...
Post submitted by:
Pat Huston
Ohio Department of Education
pat.huston@ode.state.oh.us
Friday, November 16, 2007
Why a Blog?
I love blogs! I started my blog a couple of months into my new position at Ohio Hi-Point Career Center as a way to communicate with staff and other interested parties and let them know what I was doing in my office. Our staff needed educated and brought to an understanding about marketing, communications, branding and other items. They needed to understand why we run all print materials that go out through one office, why we speak with one voice, why we use standardized fonts and graphics, and on and on. For years the staff at OHP had been doing their own thing, and I was hired to change that culture. A blog was a perfect way to reach the staff. It is a place they can read about what I am up to, view ads I have put out there to the public, read about success stories, view photo galleries and provide feedback. The feedback part is the most important part. Blogs are meant to be places where a dialogue is created and on-going.
So that is why those of us who met during the OSBA Capital Conference this week agreed that a blog would be a great forum for those of us who work in Career-Tech Education, and more specifically, those of us who handle the PR, marketing, recruiting, and image for our districts.
My name is Shane Haggerty, the communications coordinator at Ohio Hi-Point Career Center in Bellefontaine, Ohio, and I welcome you to this blog, which hopefully will become a forum for sharing ideas, asking questions, learning from one another and more! I for some reason volunteered myself to start the blog and moderate it (one more thing to do!!), but I believe in this technology and feel strongly about its use in marketing and communications. I invite those of you who work in this field to post comments on the blog or email me topics you want to discuss. You can also write a blog entry via email, send it to me at shaggerty@ohp.k12.oh.us and I will post as soon as I can. Eventually, we will figure out how to best use this blog, but for now, feel free to let me know what you would like to talk about, questions you want asked of our colleagues, etc.
Finally, I attended a conference in Chicago this past September. It was all about social media (YouTube, MySpace, blogs, Wikis, RSS Feeds, etc.), and I attended a session about blogging. Here are some great tips on blogging and how blogs can work:
*Blogs are never-ending town hall meeting
*Blogs are different from articles. They should be written in "real speak."
*We need to use blogs in marketing and PR because the younger generation reads them and writes on them, and if we don't join the conversation, the conversation will continue without us and our message will be lost.
*Blogs should be written in first-person.
*Blogs can be personal anecdotes, involve telling stories, and follow-ups based on comments posted, feedback and conversations.
*Blogs should inspire comments, invite conversation, acknowledge contributions from others, encourage others to speak up.
You can visit my internal work blog at:
http://ohpcommunications.blogspot.com
You can also visit my superintendent's blog at:
http://ohiohipointsupt.blogspot.com
I will continue to educate about blogging on here and provide more links that are useful. Please let me know what you want to talk about or seek out by using this blog!
So that is why those of us who met during the OSBA Capital Conference this week agreed that a blog would be a great forum for those of us who work in Career-Tech Education, and more specifically, those of us who handle the PR, marketing, recruiting, and image for our districts.
My name is Shane Haggerty, the communications coordinator at Ohio Hi-Point Career Center in Bellefontaine, Ohio, and I welcome you to this blog, which hopefully will become a forum for sharing ideas, asking questions, learning from one another and more! I for some reason volunteered myself to start the blog and moderate it (one more thing to do!!), but I believe in this technology and feel strongly about its use in marketing and communications. I invite those of you who work in this field to post comments on the blog or email me topics you want to discuss. You can also write a blog entry via email, send it to me at shaggerty@ohp.k12.oh.us and I will post as soon as I can. Eventually, we will figure out how to best use this blog, but for now, feel free to let me know what you would like to talk about, questions you want asked of our colleagues, etc.
Finally, I attended a conference in Chicago this past September. It was all about social media (YouTube, MySpace, blogs, Wikis, RSS Feeds, etc.), and I attended a session about blogging. Here are some great tips on blogging and how blogs can work:
*Blogs are never-ending town hall meeting
*Blogs are different from articles. They should be written in "real speak."
*We need to use blogs in marketing and PR because the younger generation reads them and writes on them, and if we don't join the conversation, the conversation will continue without us and our message will be lost.
*Blogs should be written in first-person.
*Blogs can be personal anecdotes, involve telling stories, and follow-ups based on comments posted, feedback and conversations.
*Blogs should inspire comments, invite conversation, acknowledge contributions from others, encourage others to speak up.
You can visit my internal work blog at:
http://ohpcommunications.blogspot.com
You can also visit my superintendent's blog at:
http://ohiohipointsupt.blogspot.com
I will continue to educate about blogging on here and provide more links that are useful. Please let me know what you want to talk about or seek out by using this blog!
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